Building Email Engagement

Audience and content testing for better results

Success Metrics

20,000

Segmented Subscribers

100,000+

Video Views

100%

Inventory Sold

Challenge

Real Estate professional with over 20,000 email subscribers of both prospective purchasers and realtors needed a strategy to differentiate in a highly competitive market.

Approach

We first segmented the email subscriber list to allow for proper testing of creative and media styles. The client worked with a drone photography/videographer to provide professional photo and video tours of some of his luxury listings. The videos showed a much higher engagement that the photos, which allowed us to send the types of content the client’s audience found most engaging, helping the client make more informed decisions regarding his budget allocations

Result

We delivered several monthly emails while maintaining high open and engagement for each email. The client was able to stay front of mind with their prospective buyers until they had sold out of the inventory for the development.

Social Media Marketing: Connect with Your Sycamore, IL Locally

Social media is often where potential customers first experience your brand. Integrated into your digital marketing services in Sycamore, social campaigns are designed to build recognition, trust, and engagement with local audiences.

Platform-specific strategies ensure content fits how users behave on each channel.
Paid social ads and boosted posts expand your reach beyond existing followers and target the people most likely to convert.

Messaging, visuals, and offers are aligned with your broader marketing goals so social activity supports real business outcomes, not just likes

Get Social Media

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