Success Metrics

Ascend Marketing Services was approached by a company who owns and assists in the operation of multiple veterinary clinics, and is growing at a strong rate. We needed to create a scalable solution that could be implemented quickly and could be reviewed regularly for per location performance..

It was important to allow each separately branded location to speak for itself, so every campaign has unique aspects to the ad copy that allow for the practice’s individual voice. We set benchmarks for deliverables throughout the campaign setup from Google Tag Manager setup, ad creation, keyword selection and image curation. This allows us to set deadlines for marketing efforts that coincide with the opening of new locations, and help support their initial and ongoing customer acquisition efforts.

Our strategy has resulted in the campaign growing to over 20 locations all generating positive ROI. We are able to utilize the insights generated from more successful locations to help optimize the rest, creating a cycle of consistent growth, allowing us to generate double digit conversion rates for over 80% of the locations.